About
Welcome to NOBEL, a carefully curated world of timeless pieces that carry a story and a sense of nostalgia. We believe in fashion with soul: garments that have lived, loved, and traveled through time to find a new chapter.
NOBEL Store was founded in 2022 by Esmée de Groot, named after the street where the idea for this brand came to life. To this day, our boutique is housed in Nobelstraat 1, one of The Hague’s oldest buildings in the historic Royal Quarter. NOBEL Store embodies the charm of history–a space where the past and present come together.
Every item in our collection is hand-selected, offering a mix of vintage designer pieces and essential wardrobe staples. Each piece is chosen for its character, quality, and authenticity.
We celebrate individuality and craftsmanship. Our focus is on sustainability, storytelling, and timeless style—a rejection of fast fashion in favor of something more intentional and unique.
"Giving garments a second life, a nobel cause"
For all inquiries regarding press, styling/rentals and collaborations, please contact us at esmee@nobelstoredh.nl.
Publications